Recent study of business practices have confirmed that Short Message Service (SMS) and Multimedia Message Service (MMS) have become vital for engagement and retention. These have become vital tools for daily business operations . A 2014 study, for instance, found that nearly one-third of customers believe it’s important for companies to make texting an available support option; meanwhile, 47 percent believe that texting would improve their overall satisfaction.
Just imagine how relevant texting has become.!
It’s clear that customers not only desire text messaging, but expect it as part of a next-generation customer experience. To keep up, here’s a quick breakdown of the two forms of mobile messaging that companies can strategically leverage today: SMS and MMS.
SMS commonly known as text messaging, allows companies to send a standard text message of up to 160 characters to customers’ personal mobile devices. Unlike SMS—which, unbelievably, has been around for over 20years , MMS is a more interactive take on mobile messaging.
MMS messages can contain multimedia content (i.e. video, as opposed to SMS messages, which only contain text, pictures).
MMS undoubtedly introduced a new era of opportunity for brands to more deeply communicate and engage with customers. Large companies now send automatic multimedia messages to uniquely promote flash sales and special deals. Today, companies offer text messaging as an option for users to verify or authenticate themselves. From product demos to interactive FAQs, companies can strategically embed images and/or videos into mobile messages to achieve a seemingly endless number of goals. Overall, research shows that MMS traffic in the U.S. increased by an incredible 70 % from 57 billion to 96 billion messages—between 2010 and 2013.
As laudable as SMS and MMS are , there are being regarded as yesterdays tool, business environment is constantly changing and the prevailing trend is VoIP . Voice Over Internet Protocol,
This is the technology that combines the twin features of employee efficiency and productivity in a system. Employees are relatively mobile , work from any where and are able to achieve their goals.
It guarantees flexibility, saves company communications costs and ensures productivity.
In today’s ultra-competitive landscape, it’d be wise for companies to get on board with VoIP to take advantage of the multi functions capable with the technologys
It would be easier to get on board on SeaChat , a realm of free Calls, Video and chat to regular subscribers –
You can also make almost extremely low cost international calls to those not yet on SeaChat .

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